Oracle CRM Analytics

Oracle Price Analytics

Critical pricing decisions are made every day that affect the ultimate profitability of an enterprise. Often, analysts and managers are forced to determine prices and discounts with limited information, guessing at what price the customer will pay or using the most recent customer price as the basis for the next price. Oracle Price Analytics enables users to make insight-driven pricing decisions, to measure pricing effectiveness and to take improvement actions, informed by consistent data and the right business context. Users are armed with visibility into a single consolidated view of profitability and simple-but-sophisticated analytic tools and alerts.


• Enable Accurate, Data-Driven Pricing — Make decisions based on valuable insight into product demand, customer price sensitivity, and overall pricing effectiveness.
• Better Understand Impact of Pricing Decisions — Analyze and understand impacts on product velocity, discounting on margins, effectiveness of pricing promotions, and product profitability across channels.
• Identify Pricing Improvement Opportunities — Understand price drivers by considering the bottom-line impact of all discounts, services, incentives, rebates, and marketing programs.
• Monitor and Optimize Performance — Measure the effectiveness of given price profiles and price segments. Monitor corporate and regional prices and policies as they are executed in the field.
• Proactive and Predictive Intelligence — Determine hidden contributors to price variance, find natural clusters of willingness-to-buy and cost-to-serve behaviour, and otherwise use data mining and statistics to improve your price insights.